Up on the roof
As two Italian chefs expertly demonstrated how a Raffaello is created at the Ferrero Carnival press event on Friday, it was easy to imagine that each and every one of these chocolates is hand made with such skill and precision.
The samples we were offered were not the chocolates we had watched being made before us due to a lack of quality control, but they certainly looked just as good. I would love to see how this process translates onto the ‘actual’ Ferrero production line.
As live pink flamingos wandered freely around the Kensington Roof Gardens and moved towards the open patio doors to get a closer look at the chefs in action, the uniqueness of the venue lent a slightly surreal atmosphere to proceedings.
Later we enjoyed a cocktail making class using different liqueurs to recreate the flavour of Rafaello in a glass.
But, back to business and the reason behind the event … an opportunity to hear all the latest news from Ferrero. The company is enjoying a period of rapid growth in the UK and Ireland and plans to drive this further with in-store campaigns, advertising, sampling and other forms of consumer engagement.
This year, Ferrero will again be working hard to support retailers in the run up to Christmas with multimedia campaigns and a range of new products, including premium assortment Golden Gallery, which contains individually-wrapped Ferrero Rocher, Ferrero Rondnoir, Ferrero Cappuccino, Ferrero Manderly, Mon Cheri, Ferrero Tenderly Nougat and Ferrero Tenderly White.
There will also be a selection of Ferrero Roche and Rafaello branded tree decorations, which have been designed to be small yet premium.
Suited to a range of snacking occasions, nutella & GO! was launched to the UK market this month following success in the US, France and Germany. Targeted at teens and young adults, nutella & GO! is a portable pack containing hazelnut and cocoa spread on one side and breadsticks for dipping on the other.
The ‘Find a Fiver’ campaign is being run across Ferrero’s tic tac range to drive relevancy and frequency among its core consumer group, 16 to 34 year olds.
And, building on the success of last years’ Kinder Surprise Pink and Blue eggs, more licensed limited edition toys are planned to attract consumers to the line. Kinder is also expanding its gifting range this Christmas into the growing selection pack market with the introduction of Kinder Mini Mix, which includes: Kinder Surprise, Kinder Chocolate Medium Bar, Kinder Chocolate with Cereal and a Kinder Mini Figure.
Kinder Figures will also be launched in a three pack and a six pack, providing shoppers with a gifting treat for children during the Christmas period.
Keep an eye on www.sweetsandsnacksworld.com for more details on the individual product lines.
