Treats for Halloween

This year, Mars Chocolate UK has developed two new treats to help retailers tap into the growing Halloween opportunity. In distinctive Green and Orange M&M’s colour mixes, both sharing pouches and treat bags are perfect for Halloween parties and in home sharing, complementing the trick or treat usage occasion.

Halloween is growing in popularity in the UK, with one-third of households now taking part in the occasion, creating a retail opportunity that closely follows those of Christmas and Easter.

To maximise opportunities for Halloween 2014, Mars is providing retailers with ‘Have a Funsize Halloween’ point of sale (PoS) materials in the form of dump bins and free standing display units. Mars recommends placing PoS materials where there is a high footfall in store to amplify sales and impulse purchases.

This year, Mars is further investing in its strongest Funsize brands and is urging retailers to stock up on Funsize packs and place PoS materials around store to increase awareness of the product. Funsize packs include: Mars, Snickers, Twix, Bounty, Milky Way, Milky Way Magic Stars, M&M’s, Maltesers and Skittles.

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