Slim jar packs a punch

A new, narrower jar that loses none of the on-shelf impact of its larger predecessor has been created for Tangerine Confectionery by RPC Containers Blackburn.

The injection-moulded 3.6l PET jar, made in a custom mould, is the same height as a 4l version, meaning it carries the same on-shelf presence.

The sugar confectionery manufacturer has switched its Taveners traditional sweet shop range and Jameson’s high-quality chocolate-covered confectionery to the new, classic-style container, which has been specifically developed for Tangerine’s cash and carry customers.

Its glass-clear appearance highlights the colourful, high-quality product within, and the wide neck for easy dispensing uses a 105mm black cap supplied by RPC Halstead.

Speaking about the new packaging, Sarah Brown, senior brand manager at Tangerine Confectionery, says: “We’ve been really impressed with the response from the RPC team following our brief for the new jars.

“The new, bespoke jars feature a more traditional style, which we think will really appeal to the wholesale market, while also offering retailers great value for money. We’ve worked with RPC on a number of projects now and look forward to working with the team in the future to develop further new packaging solutions for our products.”

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One response to “Slim jar packs a punch”

  1. Jovita says:

    Nice. As I understood, it is easy to open this kind of jar. What kind of cap closing could be offered/ are possible? ( in case I avoid of situation in the shops when a consummer opens a jar…)
    Thank you.

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