Slim jar packs a punch
A new, narrower jar that loses none of the on-shelf impact of its larger predecessor has been created for Tangerine Confectionery by RPC Containers Blackburn.
The injection-moulded 3.6l PET jar, made in a custom mould, is the same height as a 4l version, meaning it carries the same on-shelf presence.
The sugar confectionery manufacturer has switched its Taveners traditional sweet shop range and Jameson’s high-quality chocolate-covered confectionery to the new, classic-style container, which has been specifically developed for Tangerine’s cash and carry customers.
Its glass-clear appearance highlights the colourful, high-quality product within, and the wide neck for easy dispensing uses a 105mm black cap supplied by RPC Halstead.
Speaking about the new packaging, Sarah Brown, senior brand manager at Tangerine Confectionery, says: “We’ve been really impressed with the response from the RPC team following our brief for the new jars.
“The new, bespoke jars feature a more traditional style, which we think will really appeal to the wholesale market, while also offering retailers great value for money. We’ve worked with RPC on a number of projects now and look forward to working with the team in the future to develop further new packaging solutions for our products.”
Nice. As I understood, it is easy to open this kind of jar. What kind of cap closing could be offered/ are possible? ( in case I avoid of situation in the shops when a consummer opens a jar…)
Thank you.