Galaxy salted caramel bars
Mars Chocolate UK has announced the launch of Galaxy Salted Caramel, a new permanent member of the Galaxy family, bringing the major food trend of combining sweet and savoury, to the mainstream chocolate category.
Available for retailers from 22 February, Galaxy Salted Caramel will launch in a single 48g bar and a large 135g bar, great for a treat or to share with friends and family.
The launch of the new Salted Caramel bar and redesign will be supported by a host of point of sale materials, such as dumpbins, floor standing display units, counter top units, hook over news units, as well as posters and wobblers. Galaxy will also be supported by a £12m media spend throughout 2015 and a major TTL campaign with 44 weeks on TV.
Bep Dhaliwal, trade communications manager, Mars Chocolate UK, says: “We’re delighted to launch brand new Galaxy Salted Caramel and unveil a redesign of the entire Galaxy Caramel Collection. The salted caramel food trend is here to stay and we’re confident that the new bars are going to be popular among consumers wanting to try something different.”
