Super sour mini chews

Tangerine Confectionery, manufacturer of the Candyland confectionery brand, is launching a new version of the classic Wham bar in the UK.

The new Wham Super Sour Minis come in a 200g sharing bag and boast miniature, sour versions of the traditional Wham chew bars. The bag will bring a mix of super tangy flavours including original, sour apple and sour raspberry to the market for consumers. The bag will retail at £1.29.

Hipkiss, marketing controller at Tangerine Confectionery, says, “The sour confectionery market is huge and chews are experiencing rapid growth at the moment. The new Candyland Wham Super Sour Minis offer consumers the chance to experience and enjoy both of these trends through one product.

“Wham is one of our best loved and iconic retro brands, so the addition of this new product format is one that we think consumers will really love.”

The Candyland Wham Super Sour Minis will be available in ASDA from April 2015.

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