Chewits celebrates 50 years
Iconic children’s brand Chewits turns 50 this year. To celebrate this special anniversary Chewits has appointed McCann Manchester to support the 50th anniversary campaign.
Chewits mascot Chewie, who has adorned its packs since the sweets hit the shelves in 1965, has now been brought into the 21st century with his very own app. ‘Chewie on the Loose’ provides users with the opportunity to take Chewie on his very own rampage. Reminiscent of the original 1970s ‘Monster Muncher’ adverts with the Chewits monster munching his way through Barrow in Furness Bus Depot, the Taj Mahal and wreaking havoc across the UK. This app allows users to choose their very own rampage point for Chewie to chew through! Brett Cooper, technical director of McCann Manchester says: “It’s been fantastic to work on the Chewits 50th Anniversary project. As part of the project we’ve been able to work closely with Chewits to produce a cross device solution that encapsulates the heritage of the brand as well as its future direction.”
The app launches mid-April and will be available to play for four weeks. Users will also have the opportunity to be entered into a prize draw to win one of 10 hampers. Daily smaller prizes will be given throughout the campaign.
Supporting the launch of the app, McCann will also be running a full digital campaign with exciting competitions and engaging content. Throughout the campaign users can become fully immersed within the timeline history of Chewits.