Popcorn bar range
Nature Valley is launching a delicious new range of Popcorn Bars to meet the needs of snackers looking for an alternative tasty treat, at home or on the go. On shelf from early May, the Nature Valley Popcorn bars will be available in two tasty flavours: Cranberry & Yoghurt and Peanut & Sunflower Seed (RRP £2.89). Each popcorn bar has less than 100 calories and come in multipacks containing five individually wrapped bars with Peanut & Sunflower Seed also launching in 20g single bars (RRP £0.69).
Paul White, marketing manager, Nature Valley, comments: “Snacking is becoming more and more important. In fact half of all eating occasions include snacks and this presents a huge opportunity for retailers. Our new range of Popcorn Bars is set to drive incremental snacking sales because it’s bang on trend and meets the increasing need for delicious snacks that consumers can feel good about.
“To drive maximum awareness and trial the launch is being supported by a strong marketing plan comprising social media, in-store, digital, PR and experiential. Retailers are advised to stock up on our deliciously popped bars now to ensure they meet the expected high demand.”
