Paleo snack bars

Paleo snack bar manufacturer, Primal Pantry, is hoping to aggressively drive sales this year having partnered with a private individual who has taken a stake in the business.

The company hopes to achieve a sales target of £2 million through new product development, growing their distribution in the UK from 1000 to 2000 major retail outlets by the end of the year, driving new sales in the 16 foreign territories they currently export to, with a big focus on the US, and through an exciting marketing plan, including sponsoring GB athletes, PR and an extensive social media strategy.

Primal Pantry bars were created by nutritionist Suzie Walker and use raw, natural ingredients sticking to the principals of the paleo diet. They are stocked by Tesco, Superdrug, Ocado and Wholefoods.

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