Britain’s favourite treat
Nielsen, the global market research company, has revealed Britain’s favourite treat – Mrs Crimble’s Choc Macaroons. Over the last year British consumers spent more on Mrs Crimble’s Choc Macaroons than any other treat included in the ‘cakes’ category. In fact as a nation we enjoy more than one of the moreish macaroons every second.
Claire Ramsey, Mrs Crimble’s director of marketing, says, ‘Anyone who likes coconut absolutely loves Mrs Crimble’s Choc Macaroons. As well as being completely delicious they are just the right size – satisfying enough to keep you going without ruining your appetite. Mrs Crimble’s is a growing company compared with Cadbury’s, Premier Foods (which owns Mr Kipling), Mars or United Biscuits (which owns McVitie’s) so we are hugely proud of the fact we make Britain’s number one treat!’
Mrs Crimble’s provides a full range of treats and snacks that, as well as being delicious, are gluten free. The products can be found in major supermarkets, convenience stores, independent retailers, travel retail and food service outlets nationwide and abroad.
