Prizes up for grabs
Tangerine Confectionery is launching its biggest ever on-pack promotion to build an association between its best loved retro brands and music across its core range.
‘Sweet Beats’ is set to engage the nation with a host of musical prizes for all age groups and increase sales for retailers with promotional packs in-store from 17 August.
Running until January 2016 there will be thousands of great prizes up for grabs every week during the promotional period. These include Beats by Dr Dre overhead headphones, UrBeats earphones, and Beats Pill portable speakers, plus £75 Ticketmaster gift cards and £10 digital downloads on iTunes or Spotify.
A total of 25 million of Tangerine’s most popular SKUs will feature the music themed on-pack flash, including retro favourites Wham Original Chew Bar, Dip Dab and Refreshers Roll. Entering the promotion couldn’t be simpler, with consumers being driven to a special microsite. By entering the barcode from the back of each promotional pack, from any digital device, including mobiles, consumers will be taken to a music player where they have to press the pause button at the perfect moment to see if they have won a prize.
Gift cards for Ticketmaster or iTunes and Spotify will be emailed to winners, whereas winners of the Beats products will receive their prize in the post.
Gillian Clarke, senior brand manager at Tangerine Confectionery, comments: “To benefit from our biggest ever promotion retailers should make sure they stock up on our core SKUs including Wham Original Chew Bar, Dip Dab, Sherbet Fountain and Flumps. The Sweet Beats on-pack promotion has been developed to create consumer appeal. We hope to capture the imaginations of new customers and reward our loyal fans alike. For our younger consumers, the opportunity to win prizes from must-have music brands like Beats by Dr Dre, Spotify and iTunes is a way of building hype and driving relevance into some of our best-loved retro SKUs.”
The ‘Sweet Beats’ promotion will be featured on all new orders of Wham Original Chew Bar (25g), Wham Original Chew Bar (16g), Dip Dab (23g), Sherbet Fountain (25g), Refreshers Roll (34g), Flumps (12g), Candy Sticks (18g), Black Jack Chews (36g), Fruit Salad Chews (36g), and Wham Cosmic Chews (36g).
