Trailer promotion
To celebrate the return of M&Ms Crispy candy to US shelves, Mars Global has teamed up with NASCAR driver Kyle Busch to make a promotional M&Ms themed spoof trailer of iconic racing movie, ‘Days of Thunder.’
The spoof trailer, now on Mars Chocolate’s YouTube channel, shows Kyle race his bright green No. 18 M&M’S Crispy Toyota round the track with wife Samantha even making a cameo as Nicole Kidman’s character in the original.
M&M’S Crispy chocolate candies returned to the US in January 2015 after a decade of consumer phone calls, petitions and Facebook posts begging Mars to reintroduce the popular variety.