Coffee sweets to be trialled in 5000 UK newsagents
Around 5000 newsagents across the UK are to get the opportunity to trial Kopiko – the world’s number one coffee sweet brand – as part of a promotion which is being run in conjunction with the NewsDrop Network.
Kopiko, which has been sold in 55 other countries for over 30 years, was launched in the UK in January this year and is now sold in convenience stores and petrol forecourts around the country.
The new promotion will see sample boxes of Kopiko delivered to newsagents along with their regular magazines on a risk free, sale or return basis. The promotion will be launched in mid-May and will run for four weeks. Kopiko is available in two different varieties in the UK – original coffee and creamy cappuccino.
Dan Lawson, managing director of Kopiko UK, says, “We realise that this product is new to a lot of UK retailers, so this is an opportunity for selected newsagents to try the product at no risk to themselves and with no initial outlay. We are confident that once they start stocking the product, they will want to place repeat orders, which they can do through our usual distribution channels.”
Around 35 million packs a year are sold worldwide, of which around 8 million are sold in the EU alone. Both Kopiko varieties are available in 120g packs containing around 30 individually wrapped sweets. They are being sold to retailers in packs of 12 with an RRP of £1.99. The products are being distributed nationwide via several suppliers, including Palmer and Harvey.