Great ingredients

This summer, Nature Valley, is back on TV screens in the UK with a new commercial, which is aimed at driving awareness and sales of its popular Crunchy bars and new Protein bars.

On air from now until September, the advert features shots of smooth honey and crunchy oats, all designed to reinforce the brand’s credentials in delivering great tasting products. The 20 second TV clip also includes an end frame of the recently launched Nature Valley Protein bar range.

Paul White, Nature Valley marketing manager, comments: “We’ve launched some great NPD so far this year. Our Protein bars in particular are flying off retailers’ shelves, so we really wanted to make some noise around our most popular ranges, whilst highlighting the great ingredients that go into every Nature Valley bar.”

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