Fragrance inspired candy
Babalu, a brand that is renowned for its extensive perfume bars in South Beach and Palm Beach in the US, has introduced a range of Artesanal Candies inspired by notes from fine fragrances.
Babalu’s Artesanal Candies were inspired by co-founders Greg Melvin’s and Paolo Ambu’s love for both candy and scent. Similar to the olfactive experience of spritzing on a fragrance, the candies are crafted by combining an array of exotic flavors intended to stimulate taste buds at varying intensities.
To achieve the highest quality results, the bespoke packaging has been sourced through a distinguished cosmetic packaging factory. “The Babalu Artesanal Candy Salon Jar reminds us of earlier periods when candy was considered a true delicacy. It was vital for us that the packaging design met with the quality of these extraordinary candies,” says Melvin.
“Our goal is always to bring retail innovation to our global clientele. Candy makes people happy, and Babalu Artesanal Candies is a delicious alternative to enjoy scent by co-mingling fragrance with sweets,” he adds. “The new product collection will be housed in both the Babalu Perfume Bar and point of sale locations. We believe this fun new category will appeal to the sweet tooth of both fragrance fans and attract fragrance newbies of all ages.”
Babalu Artesanal Candies will be available for wholesale internationally.
