Best sellers transformed
DCF 1.0
Sweet manufacturer Swizzels has transformed its bestselling brands Drumstick and Refresher into a soft Bon Bon format.
The new addition to the Swizzels range is available in 150g standard bags and £1 price marked packs featuring the Drumstick and Refresher branding.
The original Drumstick Lollies and Refresher bars were both introduced in 1957 and have been popular with consumers ever since.
Sarah-Louise Heslop, marketing manager at Swizzels says:“This is the first time we’ve launched Bon Bons and they’re the perfect addition to our range. Bon Bons are a classic sweet, loved by children and adults alike. We’re excited about the new launch and our bright, attractive packaging means our product will stand out on shelves. We are always looking at ways to innovate our products and build on our classic range of confectionery.”
Swizzels makes a range of products including Squashies, Love Hearts, New Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Pops in the UK.