Cailler enters premium market

Cailler, part of the Nestlé portfolio of brands, is entering the super premium chocolate market with its almost 200 year old Swiss chocolate brand.

With Amazon as its primary retailer, Nestlé will now sell Cailler chocolate in the US, United Kingdom and Germany with China distribution beginning in mid-November. Cailler will also be sold through travel retail outlets in major airports in Geneva, Zurich, Dubai and Singapore, as well as at the Maison Cailler Flagship in Broc, Switzerland.

M Francois-Louis Cailler first created Cailler chocolate in 1819. His son-in-law then invented the world’s first milk chocolate. In the years since, the Cailler recipes and rich tradition have been passed from generation to generation. The home of mCailler, ŒMaison Cailler in Broc was built in 1898, and it has been there that Cailler mchocolate has been crafted ever since. In 1929, Cailler joined the Nestlé portfolio of brands. For the past 200 years Cailler chocolates have been made in Switzerland, says Sandra Martinez, head of the confectionery strategic business unit at Nestlé.

Cailler is part of our heritage. Each year more than 400,000 people come to Broc to taste our chocolate. Now chocolate lovers in the US, United Kingdom, Germany, and soon in China, can discover uniquely creamy and beautiful Cailler Swiss chocolate right in their homes.

Cailler chocolates are made from some of the finest ingredients available including selected cocoa beans from the Nestlé Cocoa Plan, an initiative to help farmers run profitable farms, improve social conditions in the cocoa growing communities and source good quality, sustainable cocoa for Nestlé products.

Cailler chocolates are available in 16 and 25 piece boxes, in four assortments: Signature Selection; Milk Chocolate Selection; Praliné Selection; and Dark Chocolate Selection. True to the brand¹s Swiss heritage, the front of each Cailler box displays hand-designed artwork by paper cut artist, Marianne Dubuis. Each design tells a part of the Cailler story revealing something new. Eight Cailler bar varieties will also be available on Amazon, including:

LEcorce Bar selection ­ Thin chocolate bars available in four flavours:

  • 70% Cocoa Strong & Intense
  • 84% Cocoa Floral & Bittersweet
  • Smooth Milk Rich & Creamy
  • Smooth Milk With Hazelnut

Art du Brut Selection ­ A delicious blend of rich chocolate, freshly roasted nuts, and tangy fruit. Every bite is unique. Comes in in four distinct flavours:

  • Intense Dark Almond, Hazelnut & Blueberry
  • Intense Dark Almond & Cranberry
  • Smooth Milk Almond, Hazelnut &
  • Cranberry
  • Smooth Milk Almond, Hazelnut & Raisin.

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