Mint teacake added to range
Lees of Scotland has introduced a new Mint Teacake, extending its teacake range following the launch of the Lees Jaffa Teacake in 2013.
The new teacake has a refreshing mint taste emanating from the biscuit and mallow covered in a smooth and velvety chocolate flavoured coating.
Packaging for the Lees Mint Teacake has been designed to complement the rest of the Lees range, which highlights the product with a large image of the Mint Teacake featured on the pack. Each pack contains 14 individual teacakes, perfect for sharing with friends and family.
Sheevaun Thomas, NPD project manager at Lees of Scotland, comments: “Lees Teacakes have been enjoyed by families for generations and we want to ensure our products remain appealing to both our existing customers as well as potential new customers.
“We spent a lot of time developing this new mint teacake product to ensure it delivered the taste we wanted. We are very excited about its launch and we are confident our customers will really enjoy the product.
“To give the product prominence and high impact on shelf, the packaging has been produced with standout green packaging, which will ensure the Lees Mint Teacake attracts the consumer’s attention.”