Yogurt coated popcorn

Butterkist is set to tease the taste buds of popcorn lovers with the launch of the very first yogurt coated popcorn.

Butterkist Yogurt Coated Popcorn – launching in late January – has been developed to cater for adventurous consumers who are eager to try innovative new flavours and formats. The launch follows extensive consumer research (Fresh Insights, September 2015), which shows that yogurt coated popcorn appeals to consumers seeking a light and healthy treat or snack with maximum taste.

The tempting new yogurt flavour will be available in sharing bag and multipack varieties (6 x 20g) and will offer a new taste experience for popcorn lovers who are excited by new flavours, for a daytime snack, a movie night accompaniment and other key occasions.

The recipe has been formulated to capture the consumer desire for yogurt coated snacks, a market that already includes cereal bars, ice cream and dried fruits. The yogurt market is worth £1.5bn, which is up by 7.4 per cent (Innova Trends).

Butterkist’s consumer research (Fresh Insights, September 2015) revealed that consumers do want to see more healthy snacks sold in their supermarkets, with healthiness and price two key considerations among snack consumers. The Yogurt Coated Popcorn meets both considerations and for those looking for guilt-free snacking, the Butterkist recipes are made from wholegrain, a good source of fibre.

Commenting on the launch, Anjna Mistry, senior brand manager at Butterkist, says: “Butterkist has proven once again why it is the nation’s number one popcorn, with an innovative, first-to-market flavour that is great-tasting and appeals to consumers seeking a healthy snack.

“The popcorn market is forecast to reach £207m by 2017, buoyed by a growing legion of popcorn fans who are constantly seeking to build on their enjoyment with new taste experiences. As taste is at the heart of everything we do with Butterkist, our Yogurt Coated

Popcorn will capture our customer’s imagination and enhance their experience. The innovation will stretch both the brand and category to drive increased excitement and engagement.”

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