Poppets add Mini Eggs in gift boxes

Poppets are launching a new edition to the popular Poppets Gift Boxes in the form of Poppets Mini Eggs. Hitting stores in time for Easter, manufacturer Big Bear Confectionery have already seen great success with the 154g Gift Boxes, available in toffee, orange and mint filling flavours, driving the Poppets brand into growth of 22% year on year and helped drive chocolate category growth in key sectors of the market.

Ross Stanley, head of trade marketing at Big Bear, says, “The Poppets brand is all about families, fun, entertainment and sharing so the small gift and mini self-indulgence market is a perfect place for us. We’re delighted with the response from the trade and consumers towards the current Poppets packs and look forward to further developing the Poppets brand range, where we see demand.”

The Poppets Mini Eggs packs will be in a 140g gift box with the same profile as the existing Gift Boxes and at the same cost of £1. Big Bear brands are widely stocked across supermarkets, discounters and independent retailers.

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