Lollipop flavour goes solo
Allen’s Peaches & Cream lollies will be granted its own pack after a vote by Australian fans.
After a number of consumer requests for the lollies to break out of the party mixes already on offer, Allen’s pitted three favourites against each other – Peaches & Cream, Racing Cars and Black Cats.
Martin Brown, general manager of confectionery at Nestlé, says, “Introduced in 1975, Peaches & Cream has always been a party pleaser for its fluffy creamy flavoured base and peachy flavoured jelly top. While thousands took to social media to campaign for their favourite lolly, Peaches & Cream fans were the most vocal, helping to drive it to the top of the competition with 59% of the votes.
“With over 125 years in confectionery we know that listening is the key to creating lollies the nation loves. The vote has been a fantastic success and we can’t wait to see how fans take to the new bags of Allen’s Peaches & Cream.”
The individual bags will be available at Woolworth’s from late March in Australia.
