United Trio brand returns
United Biscuits has announced the relaunch of its popular Trio chocolate biscuit bar. The return of the iconic brand follows overwhelming consumer demand to see the ‘Best British Biscuit of the 90s’ back on UK shelves.
The milk chocolate biscuit bar with its toffee flavoured cream and crunchy biscuit will be available in all major grocery supermarkets from 1 March 2016. Fans of the original Trio, as well as those that didn’t try it first time around, will be able to enjoy the chocolate biscuit bar’s distinctive look, feel and taste for a limited time only.
Rebranded under the McVitie’s masterbrand, McVitie’s Trio will rejoin the ranks of other household favourites in the chocolate biscuit bar segment within United Biscuit’s portfolio including McVitie’s Club, McVitie’s Penguin and McVitie’s Gold.
Sarah Heynen, marketing director of sweet biscuits at United Biscuits, comments, “We are very excited to bring Trio back to market. We simply couldn’t ignore consumer calls to bring back what has been dubbed one of the most missed and popular biscuit brands. Insights have shown that the feeling of warmth towards this product has not faded as Trio’s retro brand continues to evoke a powerful feeling of nostalgia, and we anticipate strong demand from consumers to see it on-shelf in their supermarket. We’re also sure that Trio will also find a new fan base with those that didn’t try it the first time around.
“McVitie’s Trio forms a strong part of our sweet biscuits heritage at United Biscuits, delivering exceptional taste and convenience to shoppers. The relaunch of this range not only demonstrates our commitment to driving growth back into the chocolate biscuit bar category, but further cements UB’s position as the consumer go-to brand for shareable treats.”