McCoy’s launches first thick cut flat crisp
KP Snacks owned McCoy’s has launched its first thick cut flat crisp in a bid to recover declining flat crisp consumption among young males.
Available to convenience retailers in £0.50 PMP and non-PMP 35g handypacks, the new range of thick cut flat crisps comes in BBQ Chicken and a Cheddar & Red Onion flavour, which McCoy’s says is one of the best selling flavours in the flat crisp market.
“We know that the current flat crisp offering isn’t meeting consumer demand,” notes Matt Collins, trading controller of convenience at KP Snacks.
“Shoppers want a snack that will satisfy their appetite in between meals and are turning to other snack alternatives that are more filling. With this in mind, we’ve developed Thick Cut, a hunger busting range of flat crisps that really delivers on flavour.”
