Tangerine ‘champions’ chewy assortment

Tangerine Confectionery has launched ‘Sweet Champions Chews Assortment’, a selection of the UK’s favourite chews.

The selection includes Fruit Salad, Wham and the new Mojo Cola chew, which is back in the UK after a five year hiatus in response to high customer demand.

Adrian Hipkiss, head of marketing at Tangerine Confectionery, says, “We have a number of highly iconic and differentiated brands within our portfolio which evoke a sense of nostalgia among consumers who fondly remember them from their childhood, as well as appealing to younger consumers with their unique and exciting taste experiences.”

Tangerine says the new assorted format extends its portfolio into new areas of the confectionery market and will rejuvenate the chews hanging bags category, which, according to IRI data from March this year, is worth £36.6m.

Available in a 180g sharing bags as well as a 150g £1 price marked pack, the assortment will be available in convenience stores at the beginning of June.

 

Related content

Leave a reply

Sweets & Savoury Snacks World