Burton’s Chicken ‘n’ Chips brand returns
Burton’s Biscuit Company is to reintroduce its popular 1980s savoury snack brand, Chicken ‘n’ Chips.
Featuring a strong chicken flavour and chicken and chip shaped pieces, Chicken ‘n’ Chips will be available in 6 x 25g multipacks in case sizes of 12 (RRP £1.89) in Asda from early June. A nationwide rollout across the UK will follow.
“We’ve listened to the thousands of consumers who have campaigned on social media for the return of Chicken ‘n’ Chips, as well as those in the trade who have petitioned for it to be reintroduced,” says David Costello, head of category and shopper management at Burton’s Biscuit Company.
“The classic combination of strong flavours and chip shop style packaging will align Chicken ‘n’ Chips with the Fish ‘n’ Chips brand portfolio, and set it apart from other savoury snacks on the market.”
The relaunch will be supported with in store activation and a digital campaign.
The revival of Chicken ‘n’ Chips follows the launch of Fish ‘n’ Chips’ Red Sauce and Brown Sauce variants in April.