Chupa Chups extends candy range
Sugar confectionery company, Perfetti Van Melle, has extended its popular candy range with the launch of Airheads Sour.
The addition to the Chupa Chups brand will provide shoppers with more choice and are available within the grocery, convenience and wholesale channels.
Mark Roberts, UK trade marketing manager, says, “Following the successful introduction of Airheads last year, we are keen to maintain and grow excitement for the brand by providing shoppers with something new.”
The launch marked the Chupa Chups brand’s entry into chewy/bagged candy market.
Each pack contains bite sized candies in five sour flavours: Apple, Blueberry, Cherry, Lime and Orange. The 50g single packs have an RRP of £0.60.