M&M’s to celebrate Rio Olympics

Chocolate brand M&M’s is celebrating the Rio Olympics with the launch of its limited edition Rio Colourmix.

The bags, which feature only green, yellow and blue M&M’s, available in Peanut and Chocolate flavours, will be available in the UK from 20 June.

Bep Dhaliwal, trade communications manager at Mars Chocolate, says, “Around 90% of the population is expected to tune into the games on TV and with chocolate being the second biggest snacking category during the sporting event, there is a great opportunity for retailers to tap into the strong demand expected again this summer.”

The Rio Colourmix will be available across both single and sharing formats, with the 45g bag priced at RRP £0.60, while the 100g treat bag will be RRP £1.19 and the 165g pouch for RRP £2.09. In addition, the M&M’s Peanut 300g large pouch will be available at an RRP of £3.29.

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