Haribo and Maoam impulse lines

Haribo is extending some of its brands into impulse formats and introducing a convenient pack for its Maoam range.

The gums and jellies brand says the impulse offering includes Haribo Tangfastics Stixx, a new bar that boasts tangy flavours but in a soft and chewy texture, as well as two 38g treat size bags of Hearts and Rings from Starmix. These are joined by the Maoam Pinballs stick pack, which is ideal to enjoy on the go.

The extended impulse products each have an RSP of £0.30.

Hayley Johnson, marketing manager for Haribo and Maoam says, “Our investment into extending our impulse range marks an exciting move for Haribo and Maoam. When it comes to driving sales of confectionery, we know that brands that consumers know and trust create strong opportunities for retailers. We are strengthening this further by introducing good value treats that will add fun and excitement into the confectionery aisle.”

Haribo and Maoam have previously launched portion controlled treats and single serve bags.

“Adding this smaller pack format to our range strengthens the variety of treats that we offer to consumers,” Johnson adds.

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