Rowntree’s Fruit Pastilles Infusions
Food giant Nestlé has introduced Rowntree’s Fruit Pastilles Infusions to tap into demand from adult consumers for fruit sugar products with a more grown up flavour proposition.
With adults making up two thirds of all fruit sugar confectionery consumption occasions, Nestlé believes there is a gap in the market for fruit sugar products with a more grown up flavour proposition.
Available in a limited edition 45g singles bag (RRP 0.51) as well as a permanent 140g pouch bag (RRP £1.29), each bag will be filled with a mix of sweets in three ‘premium’ flavours: Orange & Grapefruit, Raspberry & Pomegranate and Apple & Elderflower.
“Sales of sugar confectionery traditionally peak in the summer months and what better way to excite consumers at this time than with a new product launch from the best-selling fruit sugar brand Rowntree’s Fruit Pastilles,” a spokesperson at Nestlé UK & Ireland said.
“Rowntree’s Fruit Pastilles Infusions taps into the consumer trend for more premium flavour offerings and offers consumers something new and different to enjoy.”
The Infusions launch will coincide with advertising from Rowntree’s £5.6 million masterbrand campaign, which showcases the full Rowntree’s range of Fruit Pastilles, Fruit Gums, Randoms, Jelly Tots and Tooty Frooties. It features TV advertising as well as video on demand and digital advertising.
