Bahlsen unveils Pick Up! Minis

Food company Bahlsen has launched miniature versions of its Pick Up! biscuits in a bid to bring incremental sales to the family biscuits segment.

Made up of a thick slab of chocolate sandwiched between two crisp biscuits, Pick Up! Minis are available in two flavours: Milk Chocolate to mirror the existing Pick Me Up! variant in the UK and Choco & Milk as a new offering – with a milk cream core inside the chocolate.

The Pick Up! Minis are available to purchase in packs of ten from Waitrose as a permanent listing and in Tesco on a WIGIG deal. They have an RRP of £1.29.

“We are excited to introduce this new range into the family biscuits segment, and to provide an offering for the whole family that is convenient, delicious and at a price point that meets their needs,” said Jonathan Duffin, general manager of Bahlsen.

Related content

Leave a reply

Sweets & Savoury Snacks World