Maynards Bassetts unveils adult candy chew

Maynards Bassetts has launched its first adult candy chew with a liquid centre.

Available in three flavours: cherry, orange and strawberry, Maynards Bassetts Juicy Chews is the second innovation since Maynards and Bassetts joined forces in February. Each 165g bag has an RRP of £1.30.

Katie Bashford, senior brand manager for Joyful Candy at Mondelēz International, said, “The confectionery market is driven by NPD and so we are excited to launch another unique product this year under the Maynards Bassetts super brand.

“Our research shows that adults are the main consumers of chew products, worth £40 million each year. With its unique proposition, we believe this launch provides a real opportunity to inspire purchases and help retailers drive incremental sales within this key age range.”

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