Dairy Milk Chopped Nut debuts
Mondelēz International is extending its Cadbury Dairy Milk range with the launch of a chopped nut variant.
The company is using chopped hazelnut in the 95g variant to ensure consumers get what it describes as a “nutty experience with every bite”.
The new product follows on from the successful launch of Cadbury Dairy Milk Fruit & Nut Chopped in November 2015, which has since become the brand’s fastest-selling SKU, behind Cadbury Dairy Milk. It will be part of a £1 (RRP) PMP price point, but it will also be available in non-PMP packs.
