Making Easter especially delicious
More consumers purchase chocolate during Easter than any other season, and many of those consumers are purchasing Kraft Foods chocolates. In fact, of the company’s annual chocolate revenue, approximately 14 percent is related to Easter sales alone. Top markets leading Kraft Foods Easter chocolate sales are the UK, Brazil, Germany and Australia.
Easter around the world
Cadbury makes Easter joyful in Australia:
Year after year, Cadbury chocolate treats fly off the shelves in Australia, including both classics and several new products this year, like Cadbury spoonable eggs and caramel bunnies.
Close to 70% of Easter chocolate sales in Australia happen the week of the holiday, but the time crunch doesn’t hinder sales. In 2011, about one sixth of the country’s total annual chocolate revenue was related to Easter products alone.
Loving Lacta in Brazil:
Lacta is a nationwide favourite at Easter in Brazil, delivering record Easter sales last year that made up about one sixth of the company’s total annual chocolate revenue in Brazil. This Easter, the Brazilian chocolate team has been hard at work to produce 27 million chocolate eggs – two million more than last year.
In honour of Lacta’s 100th birthday, consumers will be able to enjoy the limited edition five flavour egg this Easter. Inspired by Russian nesting dolls, it layers three eggs – one inside the other. Featured flavors include Diamante Negro crunchy milk chocolate, Laka white chocolate, Lacta milk chocolate and two flavors of our Sonho de Valsa chocolate.
Springing into gardening in Czech Republic:
In the Czech Republic, Kraft Foods is celebrating the region’s springtime tradition of teaching home gardening to kids with the new Bebe Brumík Easter pack. One of the best selling Easter items in the region, the colourful pack is filled with spongy cakes with chocolate centres. Children can cut and build a small spring garden for the Bebe Brumík character from the package.
Another Czech favorite at Eastertime is the Milka Löffel-Eier four-pack of Alpine milk chocolate eggs with milk or cocoa filling. Wrapped like real eggs, they come with two spoons for scooping out the creamy middles.
L’oeuf love in France:
Kraft Foods hatched up a bigger package this Easter for the popular Milka spoonable eggs. Now consumers can share and enjoy three chocolate-filled and three milk crème-filled chocolate eggs out of an expanded version of the classic lilac carton.
Several chocolate brands are also offering limited edition plastic Easter eggs. French consumers can choose from a lilac Milka egg filled with small chocolate cream eggs, a bright gold egg packed with a variety of Suchard Imagine chocolates, and red eggs full of either Suchard chocolate minis or Toblerone One by Ones’.
Enjoying sweet Milka traditions in Germany:
Easter tastes much sweeter in Germany with the fun ritual of spooning fluffy milk-crème out of the Milka spoonable eggs, which are a countrywide favourite every year. In fact, about one sixth of the company’s total annual chocolate revenue in Germany last year was related to sales of Easter products. Germany’s other favorite Milka chocolate products include a mixed bag of chocolate bunnies and eggs, chocolate eggs with a creamy chocolate filling and the Milka ‘Schmunzelhase,’ or smiling bunny, which features an Easter story inside the package.
Playing chocolate hide-and-seek in Hungary:
It’s Easter tradition in Hungary for children to play hide-and-seek with chocolate bunnies and eggs, and to help with the fun, Kraft Foods offers Milka chocolate bunnies in a variety of sizes. New in stores this Easter is the Milka Frohe Ostern, a box packed with little chocolate bunny shaped pralines in three flavors.
Hopping down the Easter egg trail in Ireland:
To support the popular Easter egg trail tradition in Ireland, Kraft Foods is donating thousands of Cadbury chocolate eggs to support Easter egg trail events across the country. The company is sponsoring other events by funding performers, games and prizes.
Let the games begin in Italy:
It’s all about fun and games in Italy this Easter. Consumers who dig into the large Milka chocolate egg will find a domino game inside. And all Milka Easter product packaging will give consumers instructions on how to win one of 50 Xbox Kinect video game consoles by sending a text message.
Making more Eggs in Norway:
Norwegians’ favourite Kraft Foods chocolate product is Freia Easter eggs. In fact in 2011, nearly 9 million were sold in Norway – that’s about two eggs per Norwegian citizen. This Easter, Kraft Foods is bringing back the four-pack carton of the crème-filled chocolate eggs.
Cadbury cravings in South Africa:
In South Africa, a favourite is the Cadbury Dairy Milk Easter products. Not just delicious, the creative, colorful packaging is also candy for the eyes, as displays are filled with all sorts of chocolate goodies in pretty packaging, including eggs, tablets, and special packs of hollow eggs with handles for carrying.
Launching Easter chocolates in Ukraine:
In Ukraine, consumers will get a taste of Milka Easter products, including Milka foil wrapped chocolate bunnies, which are being produced in our Ukrainian chocolate facility. In addition, consumers can enjoy the Milka ’funny egg’ cup – a chocolate chick sitting in a ceramic egg cup with bunny legs, and a special Milka Easter mug with chocolate bunnies and eggs nesting inside.
Diving into gooey fun in the UK:
There will be plenty of yummy goo to go around in the UK this Easter. Kraft Foods is hosting the Cadbury Crème Egg Goo Games to support its sponsorship of the London 2012 Olympic Games. This will include five TV commercials feature ‘Egg-thletes’ competing in Hurdles, Diving, Hammer, Javelin and Velodrome – all trying to release their goo in the best way possible.
In addition, tastes and textures will be mixed with the Limited Edition Cadbury Mini Eggs Twin Pot desserts. Packaged in trays of six and 12 pots, solid and milk chocolate mini eggs are combined in a sugar shell with a creamy, custard-like chocolate. In 2011, Easter chocolate sales were about one sixth of the company’s total annual chocolate revenue in the UK, including these top-selling treats, with 5.1 million pots sold in just 17 weeks.
