Lakrids by Bülow marks Easter celebrations with new collection

Danish confectionery brand Lakrids by Bülow welcomes warmer days and new beginnings with the launch of the Easter Collection, perfect for gifting and sharing with loved ones this season. This year’s collection includes the unique “ÆGG” in two single-flavour jars: Crispy Caramel and Crunchy Toffee.

This spring, Lakrids by Bülow continues on its mission to make the world fall in love with liquorice through the brand’s gourmet craftsmanship and innovative flavours. The 2024 collection offers the indulgent sweetness of Scandinavian chocolate-coated liquorice delights that add a touch of decadence to any Easter celebration.

The limited-edition Easter Collection includes

Crispy Caramel

Silky dulce de leche is beautifully paired with raw liquorice powder for the shell, which surrounds a core of soft liquorice. Small flakes of sea salt complete the sensory experience that is Crispy Caramel. The light-brown speckled shell’s close resemblance to an egg is right on theme for Easter this season. SRP US$24

Crunchy Toffee

New to last year’s Easter Collection, Crunchy Toffee makes its official return for 2024. The beloved flavour features a shell of deliciously soft milk chocolate, paired with crunchy caramel crafted from French butter and cream. Crunchy Toffee is made complete with a salty liquorice core. SRP US$24

Like all Lakrids by Bülow products, the Easter Collection was created with sustainability at the forefront. As of 2019, the brand became the first confectionery company in the world to use 100% recycled plastic. Manufacturing all liquorice products in Copenhagen, Lakrids by Bülow is thrilled to note that, since 2020, the factory has run on 100% green energy.

The 2024 Easter Collection is available now via, Amazon and select boutique retailers nationwide.

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