Cheez-it collaborates with Hidden Valley Ranch
Image: Kellanova
Superfans asked and Cheez-It answered. Cheez-It is taking the ultimate flavour-pairing to new heights with the first-ever Cheez-It x Hidden Valley Ranch Crackers.
“We’ve seen fans mixing up their own blend of ranch seasoning-dusted Cheez-It crackers on social media, so we knew creating the perfect blend of cheezy and zesty flavours together was essential to satisfying their cravings,” said Cara Tragseiler, senior brand director for Cheez-It. “Much like our loyal Cheez-It fans, ranch lovers are seriously obsessed with Hidden Valley Ranch, so it was a no-brainer to infuse that fandom with our own to create a new, legendary cracker flavour.”
The new ranch-flavoured cracker is sure to have superfans cheezin’. Featuring the 100% real cheese baked goodness that superfans know and love, this latest mouthwatering innovation perfectly balances the bold, zesty taste of Hidden Valley Ranch with the beloved crunchy, cheddar Cheez-It flavour that will keep fans coming back for more. Each bite delivers the ultimate salty and savoury combination that the most absurdly obsessed cheese and ranch lovers will crave and love.
“Creating the perfect snack for Hidden Valley Ranch and Cheez-It fans just made sense as the next step in the collaboration,” said CC Ciafone, marketing director at Hidden Valley Ranch. “Hidden Valley Ranch seasoning pairs so well with everything, we knew together we could create a delicious, zesty masterpiece.”
If you’re a ranch-goes-with-everything-and-anything type of superfan, you know what this means. You can now put your Cheezy Ranch on your Cheez-It Hidden Valley Ranch Crackers. Again…you’re welcome.
How to get your hands on a box
Cheez-It is doing daily limited drops of the new Cheez-It x Hidden Valley Ranch Crackers on shop.cheezit.com. Just ahead of 4 July cookouts, road trips and beach day snacking, our most passionate cheez-and-ranch enthusiasts can shop the limited drop 25 June – 1 July and be among the very first to taste this delicious duo. Fans can get free two-day shipping with code ILOVERANCHCHEEZIT.
After that, get ready to stock up, because Cheez-It Hidden Valley Ranch Crackers are hitting store shelves nationwide in July – but only for a limited time.
Make sure to follow @CheezIt on TikTok, Facebook and Instagram and @HiddenValley on TikTok, Facebook and Instagram to keep up with all the tasty fun and news this collaboration has in store.