Sour Patch Kids and Snapple Brands partner for candy collaboration

The Sour Patch Kids brand is igniting taste buds this summer with an exciting partnership with Snapple, the iconic beverage brand that delivers fun and flavourful teas and juice drinks. Together, the brands are introducing one of the boldest flavour mash ups yet, Sour Patch Kids Snapple fruit-flavoured mix candy. The limited-time offering is arriving in stores nationwide now in three tantalizing flavours inspired by the Snapple brand’s popular juice drinks: Mango Madness, Kiwi Strawberry, and Fruit Punch that are sure to delight fans of both Sour Patch Kids and Snapple.

“At Sour Patch Kids, we’re always looking for inventive ways to introduce new flavours and spark excitement among our fans,” said Grace Howard, innovation brand manager, Mondelēz International. “And what better way to do that than by partnering with Snapple, whose iconic juice drink flavours perfectly complement our sour-then-sweet experience.”

This collaboration merges two beloved brands, bringing Snapple’s refreshing juice drink flavours into the delectable Sour Patch Kids candies. “Joining forces with a fellow Gen-Z favourite like the Sour Patch Kids brand allows us to give Snapple fans a delicious new way to treat themselves to their favourite Snapple flavours, and supports the brand’s vision to inspire a more flavourful world,” said Kelli Freeman, senior vice president of marketing, Keurig Dr Pepper.

Learn the Facts for Sweet Rewards*

Beginning 1 August, the Sour Patch Kids brand and Snapple are taking the partnership one step further with a virtual trivia game where fans can test their skill in recognizing a Snapple Real Fact from fiction. Through a “Fact or Kid” branded effect on TikTok, participants can test their wit to determine whether the statement shown is a Snapple Real Fact, or the mischievous Sour Patch Kids just “kid-ing” around. Fans who follow @therealsourpatchkids on TikTok and answer three out of five questions correctly can post the video to TikTok with #SPKContest in the caption to be entered in a drawing for a chance to win up to $1,000!* A mail-in entry method is also available. Fans are encouraged to follow @therealsourpatchkids on TikTok for more details.

The Sour Patch Kids brand loves to introduce unique flavour combinations for fans to enjoy, and the collaboration with Snapple is a perfect limited-time addition to the classic line-up of sour-then-sweet favourites. Sour Patch Kids Snapple flavoured candy is now available at all major national retailers in a 3.61 oz bag for $1.28 SRP and 8.02 oz bag for $2.88 SRP. For more information about Sour Patch Kids, please visit

For fans who can’t get enough of Snapple’s iconic flavours, Mondelēz International’s sister brand, Swedish Fish, is also introducing a limited-edition mix of Snapple-inspired flavours. Swedish Fish Snapple Fruit Flavor Mix is now available at all major national retailers.

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