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These are all the posts that have been tagged with maynards.

Mondelēz capitalises on Halloween

Mondelēz International is bringing back its Halloween best sellers and adding new products to the range this year to help drive impulse purchases.

Jelly Babies go tropical

In response to the increasing popularity of tropical flavours, Mondelēz International-owned Maynards Bassetts has launched Maynards Bassetts Jelly Babies Tropical.

Tangy wine gums hit shelves

Mondelēz International owned sweet brand Maynards Bassetts is aiming to bring more adults to the sour segment with the launch of Wine Gums Tangy.

Maynards Bassetts increases consumer value

Mondelēz International-owned brand Maynards Bassetts has introduced a new increased sized £1 promotional price marked pack, which it says provides more value for consumers.

Animal shaped fruity sweets

Maynards is adding to its candy category with Maynards Discovery Patch Animals, animal shaped fruity jelly and foam sweets. Each pack of sweets features an interactive world map complete with fun facts in a bid to extend family fun time and spark children’s imaginations. In addition, Maynards has created an app which, when used to […]

Sour Patch Kids bring a fizz to the market

Maynards Sour Patch Kids, the quirky candy characters launched last summer, are adding even more fizz to the market with the launch of new Soda Popz.   The latest additions to the range includes five colour and flavour offerings inspired by the flavours loved by young people – cola, orangeade, cherryade, tropical and apple fizz […]

Bringing mischief back to confectionery

Kraft Foods is launching Maynards Sour Patch Kids, a range of fruity flavour candy characters, into the UK market. This latest addition to the Kraft Foods candy portfolio has five colour and flavour offerings of orange, lemon, raspberry, lime and blackcurrant. Each character’s taste offers a tongue twisting sour sensation, followed by a mouth-watering fruity […]

Maynards redesigns packaging

Maynards is re-designing the packaging on all its products, including Maynards Wine Gums, Wine Pastilles, Sours, Sports Mix and Midget Gems. The new designs will focus around a swirling ‘vortex’ pattern, giving the illusion of the product being lost in the centre.