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These are all the posts that have been tagged with toys.

Up on the roof

As two Italian chefs expertly demonstrated how a Raffaello is created at the Ferrero Carnival press event on Friday, it was easy to imagine that each and every one of these chocolates is hand made with such skill and precision. The samples we were offered were not the chocolates we had watched being made before […]

Personalised packaging

According to new research by easyFairs, organisers of Packaging Innovation London 2014, women are four times as likely to be susceptible to personalised packaging. 43% of the 500 marketing and packaging professionals surveyed claimed that personalised or gender specific packaging is more likely to lead to a purchase with women than with men. The divide […]

Relkon Hellas S.A.

Hall 11.1 Stand G011 – Relkon Hellas is a manufacturer of children’s confectionery including candy toys, lollipops and chocolates. The firm makes confectionery featuring popular children’s brands such as Looney Tunes, Barbie, Tom and Jerry, Hot Wheels and Monster High. At ISM it will be exhibiting Looney Tunes and Tom and Jerry lollipops, chocolates with […]

Playful advertising campaign

Kinder Surprise, the kid’s confectionery line from Ferrero, is set to generate a sweet treat for retailer’s tills as a heavyweight £5.3m marketing investment puts it back on air with a playful new TV advertising campaign. Featuring the strapline, ‘A treat for the imagination’, the new creative depicts the imaginary world that appears when two […]

A treat for the imagination

Kinder Surprise, the kids’ confectionery line from Ferrero, is launching new limited edition Pink and Blue eggs from September. Each colour features a different popular branded toy range including: Fashion Dolls, Sprinty, Disney Princesses, Marvel, Hot Wheels and Barbie. Kinder Surprise Pink and Blue eggs offer parents an even wider range of new and exciting […]

Kinder Surprise to drive scary sales

Kinder Surprise is helping retailers benefit from the highly anticipated release of Disney-Pixar’s latest blockbuster, Monsters University. The prequel to the box office smash hit Monsters,Inc. is set to drive excitement for best seller, Kinder Surprise, when an on pack partnership goes live in May. Worth £26m, and popular all year round, Kinder Surprise is […]

Kinder Surprise links up with Looney Tunes

Kinder Surprise, from Ferrero, is teaming up with Looney Tunes, the animated cartoon series from Warner Bros. The iconic characters will feature on Kinder Surprise packs from late January, with limited edition toys, as well as being featured on TV advertising. Kinder Surprise is already outperforming the kids confectionery category (+4.6%), and the partnership with […]

Christmas ideas

Approaching Christmas many manufacturers are considering how to differentiate their products from others on the shelves to drive sales. For most of the year, adults are targeted. When buying for themselves adults often look to Fairtrade products which have a higher cocoa percentage. Whereas when they are purchasing for their children they prefer ‘free from […]

Moshi sweets to launch in 2012

Moshi sweets – based on the popular game, toys and books Moshi Monsters – will be seen in confectionery aisles from January.