Brand trust drives savoury snacks

According to a new report from market intelligence provider, Key Note, the retail market for savoury, bagged snacks increased in value by 5.8% in 2013. Sales continue to be driven by brand trust. Research commissioned by Key Note in June 2014 found that 69.5% of respondents claim that brand trust is a driving factor behind […]

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Price-marked packaging

Cadbury is launching price-marked-pack versions of its Cadbury Dairy Milk with Oreo and Cadbury Dairy Milk with Daim chocolate bars. Research suggests that PMPs encourage impulsive purchasing, and the new £1.29 marked packs aim to take advantage of this Susan Nash, trade communications manager at Mondelēz International, says, “Shoppers are looking for clear and transparent […]

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Firms encouraged to export

James Averdeick, founder of dessert maker Gü is encouraging London firms to attend a UK Trade & Investment (UKTI) series of ‘Explore your Export Potential’ workshops, which aim to boost profits for companies that don’t yet export. James, who spoke at the first workshop, founded Gü in 2003 and ran the company for seven years […]

The power of pricing

Shaky consumer confidence, stiff competition and increased transparency offered by the internet are forcing organisations to reappraise how they price their goods and services, says a new report from PwC entitled ‘The power of pricing’. The survey of more than 500 companies worldwide highlights some significant and also surprising trends in how companies set prices.
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Nestlé reports 7.2% growth

In the first three months of 2012, sales increased by 5.6% to CHF 21.4 billion (€17.8bn). Organic growth was 7.2%, composed of 2.8% real internal growth and pricing of 4.4%. Acquisitions net of divestitures, added 3% to sales, whilst foreign exchange had a negative impact of 4.6%. Paul Bulcke, Nestlé CEO says, “As anticipated, 2012 […]

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Sweets & Savoury Snacks World