Price marked sharing bags
Kinder is set to help retailers capitalise on the popularity of ‘round-pound’ deals from trusted brands in the UK. Available from January 2016, a £1 price marked format will feature across the sharing range of Kinder Choco-Bons (69g) and Kinder Chocolate Mini (72g). The price marked packs are set to help retailers capitalise on the spontaneous nature of shoppers in the impulse channel and will be supported by a wider £3m media investment including TV, sampling and in store activation.
Levi Boorer, customer development director, Ferrero comments: “We know that each of our retail customers is different and that’s where it gets exciting for a brand like Kinder – we have tailored our Kinder Sharing Bags range for each channel to make sure that we are providing the right product at the right price and in the right place, to unlock incremental sales.”
Suitable for all store sizes, the Kinder Sharing Bags point of sale offering is available, free of charge, from the Ferrero trade website.