Global festive retail marketing goes into annual overdrive
With Christmas around the corner, the marketing push from key manufacturers has understandably gone into overdrive, as key confectionery businesses attempt to make up for some of the considerable lost opportunities during the pandemic.
Will industry respond to an obesity crisis with embracing calls for regulation of product ranges including confectionery?
Few would argue with the proposition that there’s any real issue with enjoying an occasional confectionery treat or snack, so long as part of a wider balanced diet whether you are a child or adult.
Manufacturers set the spooky tone for global Halloween celebrations
With Halloween just under a couple of weeks away, the signs are looking strong for the confectionery sector as far as sales of sweets and snacks are concerned.
Bells of Lazonby launches We Love Cake plant-based mini bites
Bells of Lazonby is debuting its first ‘mini bites’ snacking range from its brand We Love Cake.
No Guilt Bakes releases new Mug Mixes
No Guilt Bakes’ new Mug Mix Collection brings a small slice of home comfort to any cake-loving commuters, or home-working cake connoisseurs.
Mrs Crimbles launches autumnal campaign
Mrs Crimble’s, the gluten-free bakery brand owned by Ecotone UK, is launching its first autumnal campaign to date, encouraging shoppers to relax with its gloriously gluten-free baked goods.
Birds Bakery releases Halloween product lineup
The seasonal products are available across the bakery’s 60 branches, as well as nationwide through its Birds by Post service online.
Wholey Moly adds Pistachio Lemon offering
September 2021 sees the Wholey Moly biscuit brand add a Pistachio & Lemon cookie to its product lineup and secure breakthrough Ocado & Sainsbury’s listings.
Finsbury Food Group expands Mary Berry cake range
Finsbury Food Group is expanding its longstanding partnership with Mary Berry by launching two new cake products to her supermarket range, a retail brand now worth over £3.7 million.
Key global confectionery deals herald improving markets
While the past 18 months have proved particularly challenging for many businesses across the confectionery sector, major investments are continuing to be made by some of the sector’s biggest players, which bodes well for the overall market.
Bells & Whistles launches Espresso Tiffin cakes in Sainsbury’s
A layered blend of nuts, coffee and rich chocolate; the vegan slices from renowned family bakers Bells of Lazonby are available in a pack of two.
M&S brings snacking favourites to 150 new countries with British Corner Shop
Marks and Spencer has launched an expansive range of food products on online worldwide export platform British Corner Shop, enabling customers in over 150 countries to buy M&S favourites.
Border Biscuits strengthens UK foothold with Sainsbury’s deal
Independent biscuit manufacturer, Border Biscuits, has landed a partnership expansion with supermarket chain Sainsbury’s, which includes the launch of some new offerings.
Mademoiselle Desserts launches French Mini Beignets at Spar in Scotland
The products, which are the first retail launch of the premium sweet bakery manufacturer in the UK, will be hitting Spar’s shelves mid-August and will feature three different flavours.