M&M’S, part of Mars, and The Walt Disney Company are continuing their global M&M’S and Marvel campaign, offering new ways to experience the Marvel Universe and M&M’S ahead of Marvel Studios’ “Avengers: Doomsday,” in cinemas 18 December. Beginning this Autumn, fans can experience the action with limited-edition collectible M&Ms packs featuring character mash-ups, a sweepstakes with amazing prizes and a collectible crossover comic book.

“M&M’S and Marvel fans share an unmatched passion for connecting through fun, characters and storytelling, and we are thrilled to bring this global collaboration to the US with exciting new, and delicious, experiences,” said Maria Urista, vice president of chocolate marketing, Mars Snacking. “From limited-edition character mash-up packs in the candy aisle to exclusive comic books and sweepstakes, we’re giving fans across the country thrilling new ways to assemble, connect and celebrate the fandoms they love, while enjoying their favourite candy, in a way only our two brands can.”

“Collaborations like this showcase what’s possible when two beloved brands come together around a shared passion for fans,” said Becca Vodnoy, senior vice president of corporate alliances at The Walt Disney Company. “Marvel’s rich storytelling legacy has inspired generations, and we saw a unique opportunity to imagine the M&M’S Spokescandies as part of that fandom. This global campaign brings the worlds of Marvel and M&M’S together in a way that is playful, unexpected and designed to create memorable experiences for fans everywhere.”

The collaboration comes to life with seven limited-edition packs featuring custom character mashups that bring the M&M’S Spokescandies into the Marvel Universe. These mash-ups include Yellow as Wolverine, Red as Deadpool, Blue as Daredevil, Purple as Elektra, Green as SheHulk, Brown as Yelena and Orange as Red Guardian. These exclusive packs will be available in Sharing Size, Share Size and Single Size packs across popular varieties including Milk Chocolate, Minis, Peanut and Peanut Butter. Fans can find these collectible packs at US retailers nationwide, starting October. As an added fan bonus, there is also an exclusive Doctor Doom pack available only at Walmart, featuring Yellow as Doctor Doom in celebration of the theatrical release of Marvel Studios’ “Avengers: Doomsday.”