M&M’s World opens in London
Europe’s first ‘M&M’S World’ store has opened in London’s Leicester Square on 6th July 2011. The 35,000 square foot store brings the world’s most popular US confectionery brand to the UK, building on existing store concepts in New York’s Times Square, Las Vegas and Orlando, Florida.
Mars adds new ice creams
Mars is launching two new singles products – the Milky Way Magic Stars stick and the M&Ms cone.
Mars and ConAgra partners for campaign
ConAgra Foods has announced a partnership with Mars between its Peter Pan peanut butter brand and M&M’s Holiday Milk Chocolate Candies in the US.