M&M’s, Bounty and Galaxy trail mixes
Mars Chocolate Drinks & Treats has launched a range of trail mixes under its M&M’s, Bounty and Galaxy brands to tap into growing demand for fruit, nut and seed assortments.
Available in 25g bags, the trail mixes come in three flavours, M&M’s with raisins, cranberries and peanuts, Bounty with chocolate pieces, coconut, pineapple, raisins and sultanas, while the Galaxy version contains contains chocolate pieces, golden raisins, cashews and cranberries. Each bag contains 99 calories.
According to September data from IRI, the fruit and nut snacking category is showing significant growth through predominantly own-label products.
“These new products combine the distinctive taste of M&Ms, Bounty and Galaxy in delicious dried fruit and nut combinations,” says Michelle Frost, general manager for Mars Chocolate Drinks and Treats.
M&M’s, Bounty and Galaxy Trail Mixes are available from the SHS Group for an RSP of £0.69. Each bag is 99 calories.
