Bakeful grows Target presence with expanded baked snacks portfolio

Posted 8 July, 2026
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Pic: Bakeful

Bakeful is expanding its Target presence from three launch SKUs to a seven-product lineup at Target stores in the US, now available in all 50 states.

Following a successful debut this spring, the expansion gives guests access to Donutful mini doughnuts, Muffinful mini muffins and the complete Target-exclusive Brownieful mini brownie lineup, all made with real ingredients and 25% less sugar than leading brands.

The expansion reflects growing retailer confidence and increasing demand for sweet baked snacks made with real, recognisable ingredients. Every Bakeful product is made with cage-free eggs, unbleached flour, non-GMO ingredients and no artificial colours or flavours.

Headlining the expansion is the complete Brownieful collection, a first-of-its-kind clean-label mini brownie available exclusively at Target. Now offered in three flavours, Brownieful delivers rich, fudgy brownies made with real chocolate and recognisable ingredients.

The Bakeful Lineup at Target Includes:

  • Donutful Mini Donuts: Pink Sprinkle Dipped and Chocolate Dipped
  • Muffinful Mini Muffins: Chocolate Chip and Blueberry
  • Brownieful Mini Brownies (Target Exclusive): Confetti, Chocolate Chip and Salted Caramel

All Bakeful products are 100% nut free, made in a dedicated peanut- and tree nut-free facility, non-GMO, OU Kosher Certified, shelf stable and made without artificial colours, flavours, preservatives or sweeteners.

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