Bazooka Bubble Gum marks its 75th anniversary

Bazooka Companies, Inc. is celebrating 75 years of Bazooka Bubble Gum. Beginning as a penny gum brand featuring the famous Bazooka Joe and the Gang comics, Bazooka Bubble Gum grew to become a “pop culture staple” said the company. The year-long celebration will include a new set of original comics and fortunes from the 80s, commemorative packaging, a return to a fan favourite flavour, and the debut of a short film encapsulating the brand’s history and impact.

“After 75 years, Bazooka has solidified its place as a pop culture icon and we’re thrilled to celebrate this historic anniversary with exciting experiences for fans all year long,” said Rebecca Silbrefarb, senior director of marketing at Bazooka Candy Brands, a division of The Bazooka Companies, Inc. “We are inviting our fans to take the journey down memory lane and to celebrate the festivities with us.”

To commemorate the brand’s legacy, this year’s packaging will feature the nostalgic 1980s graphics with the new 75th emblem honouring this milestone. The Bazooka Bubble Gum product line featuring the new package started rolling out earlier this year and will be available at Kroger, Dollar General, Party City, and all other retailers in which Bazooka is sold nationwide in the US. Additionally, Bazooka is bringing back its Original Grape flavour in its wallet packs, which will be available this summer.

Bazooka is set to release a short film this summer, which will celebrate the history of the brand and its impact on pop culture and the confectionery landscape. 

“This short film will highlight how the Bazooka brand has become so meaningful to so many people over the last 75 years,” said Alyson McManus, senior brand manager at Bazooka Candy Brands. “We hope that fans enjoy the documentary and will be inspired by the heritage of Bazooka Bubble Gum.”

To engage in the 75th celebration year-round, Bazooka is encouraging new and existing fans to follow its social channels @theRealBazookaJoe. There, fans can keep up with the birthday festivities including giveaways, promotions and more information on the 75th celebrations.