Snack Factory launches znack with new Pop’ums – a pretzel take on popcorn

Snack Factory is unveiling Pop’ums – a snacking innovation that brings together the morishness popcorn and the crispiness of pretzels into a craveable new snack. Snack Factory has been rethinking pretzels with its unexpected and delicious offerings since it launched Pretzel Crisps in 2004. Pop’ums will be available in the salty snack aisle this January in three flavors: White Cheddar, Golden Mustard BBQ, and Sea Salt.

“Snack Factory forever changed snacking with the debut of Pretzel Crisps 20 years ago,” said Janda Lukin, SVP and chief marketing officer of Campbell’s Snacks. “With Pop’ums, we are rethinking what a pretzel can be once again with a snacking experience unlike any other: combining the crunchy baked goodness of pretzels with the light, flavorful munchability of popcorn to create an irresistibly delicious snack.”

As the third largest pretzel brand available in 80,000 retailers across North America, Snack Factory continues to push the boundaries of pretzel snacking. The premium baked snack was inspired by the shape of popcorn and designed to hold flavor for ultimate snacking satisfaction.

The three Pop’ums flavors were created based on popular popcorn and pretzel flavors, including:

• White Cheddar: Made with real cheddar cheese for a classic taste everyone knows and loves.
• Golden Mustard BBQ: Distinctively tangy, smoky, and a bit peppery for a blast of BBQ goodness in every bite.
• Sea Salt: Just the right amount of sea salt and buttery flavor for a simply satisfying pop of flavor that’s sure to please every palate.

Pop’ums are packaged in a resealable bag, designed for easy munching at home or on-the-go. They will be available at retailers, in the salty snacks aisle, and online nationwide starting January 2025 for a suggested retail price (SRP) of $5.49 per 9 oz. bag.