Nature’s Bakery adds new Flavours to two product ranges

Nature’s Bakery has announced the addition of two new flavour variants to its existing snack bar ranges. The company is introducing Oatmeal Crumble Raspberry Lemon Bars and Gluten Free Strawberry Fig Bars, extending its portfolio to cater to a broader range of dietary preferences.

The new Oatmeal Crumble Raspberry Lemon Bars combine raspberry and lemon with an oat topping, adding to the current range that includes Strawberry and Apple. Like the other products in the line, the new variant is plant-based, nut-free, dairy-free and contains 14 grams of whole grains per serving.

The Gluten Free Strawberry Fig Bars expand Nature’s Bakery’s gluten-free offering, which currently includes Raspberry and Blueberry. These soft-baked bars are made with certified gluten-free whole grains and fruit filling. They are also plant-based, nut-free, dairy-free and Non-GMO Project Verified.

“We’re committed to supporting our community of snackers with more delicious offerings that everyone can enjoy,” said Nazneen Motiwala, senior brand manager at Nature’s Bakery. “After extensive consumer research showing Strawberry was the highest requested flavor profile among our gluten-free customers, we knew it would be the perfect addition to our lineup. Similarly, the pairing of raspberry and lemon in our new Oatmeal Crumble bars delivers a unique and fresh flavor combination that our fans have been asking for.”

To support the product launches, Nature’s Bakery will be distributing promotional samples through various channels. The Oatmeal Crumble Raspberry Lemon Bars will be included in “Morning BFF Boxes” alongside products from other brands, and distributed via SmartBox sampling. The Gluten Free Strawberry Fig Bars will be shared through UrthBox shipments and with celiac-focused non-profit organisation Nick’s Snack Pack.

The new Oatmeal Crumble Raspberry Lemon Bars are now available via the company’s website and were featured at the Sweets & Snacks Expo in Indianapolis last week. They will also be available at Target stores in the United States beginning in June. The Gluten Free Strawberry Fig Bars will be available online from 19 May and are already stocked in Walmart stores.