Hershey’s unveils its new line of Halloween treats

The Hershey Company has announced their newest lineup of treats – including collaborations wrapped in Halloween-ready packaging.

This year’s seasonal treats are hitting shelves with a few familiar faces including: 

• A collaboration with Peanut celebrating the classic, “It’s the Great Pumpkin, Charlie Brown,”  with REESE’S Pumpkins and REESE’S Miniatures, featuring the Peanuts gang.
• A new shape from the KIT KAT brand! KIT KAT Counts join a group of chocolate shapes and are available in snack and jumbo size assortment bags to encourage sharing.
• This Halloween HERSHEY’S Harry Potter inspired chocolates returns. From the world of Harry Potter, HERSHEY’S Cookies ‘n’ Crème Harry Potter Magical Friends Collection features wizarding world characters including Hedwig, Dobby, Buckbeak, and Fawkes.
• SHAQ-A-LICIOUS XL Gummies feature original flavours and faces in new individual wrappers just in time to dish out on Halloween.

“Hershey continues to be at the forefront of Halloween festivities, with iconic brands that have become seasonal staples for our consumers to look forward to year after year,” said Katie DeCapria, senior manager halloween at The Hershey Company. “This season, we elevated those signature brands and created treats like REESE’S Mini Pumpkins and KIT KAT Counts in convenient, shareable packaging making it easier for everyone to enjoy and celebrate together.”

To ensure consumers have the best mix of Halloween treats this year, Hershey’s new assortment of snack-size chocolate and sweet bags featuring beloved classic varieties for every taste bud. Whether you’re a KIT KAT chocolate fanatic, TWIZZLERS lover or caramel obsessed, there’s a new assortment bag for every trick-or-treater, ranging from 30 to 60-count offerings including:

• Snack Size KIT KAT Witch’s Brew, Counts, Ghost Toast, and Milk Chocolate Assortment (60 ct) 
• Snack Size KIT KAT Counts and REESE’S Bats (30 ct)
• Caramel Lovers – REESE’S Caramel Cup, REESE’S TAKE 5, MILK DUDS, ROLO, and PAYDAY (35 ct)
• TWIZZLER Lovers – Snack Size Cherry PULL ‘N’ PEEL, Strawberry Twists, and Rainbow Twists (60 ct)
• Snack Size TWIZZLERS Strawberry Twists, HERSHEY’S Milk Chocolate, JOLLY RANCHER Mini Gummies, and HERSHEY’S Cookies N’ Creme (35 ct)- 

For sweet snacking on the go, new pouch structures will allow for a better snacking experience no matter where the spooky season takes you including:

• REESE’S Mini Pumpkins Unwrapped.
• TWIZZLERS Ghosts
• JOLLY RANCHER Gummies Trickies

HERSHEY’S will introduce their first fall harvest flavour in six years – HERSHEY’S Nuggets Pumpkin Spice Latte. Hershey is also bringing back the beloved CADBURY Caramello Miniatures.. Also making a seasonal return, CADBURY Mini Harvest Handfuls.

Crunchy favorites like SKINNYPOP popcorn and PIRATE’S BOOTY puffs are now available in Halloween multipacks.

For more information on our products or an interactive trick-or-treat activity please visit hersheyland.com/halloween.