Golden Waffles and Dirty Dough partner to launch new Waffle Bites

Golden Waffles, the industry leader in fresh-baked waffles, has partnered with Dirty Dough, one of the fastest-growing treat concepts under multi-brand restaurant platform, Craveworthy Brands, to debut Waffle Bites.

The menu extension features four new Waffle Bite offerings, available at 50-plus Dirty Dough locations across the US. This new launch brings a fresh waffle-based twist to the brand’s treat line-up, reinforcing the growing demand for waffle innovation across restaurant segments and menu dayparts.

“We created Waffle Bites with all-day indulgence in mind. Partnering with Golden Waffles lets us take that signature Dirty Dough decadence beyond layered cookies and bring it into a cosy, crispy format that levels up the craveworthy factor,” said Jax Sperling, SVP of Culinary and Supply Chain. “Whether it’s a quick breakfast bite, a midday pick-me-up or a late-night treat, Waffle Bites give our loyal guests a new way to satisfy their cravings, anytime, any day.”

Dirty Dough’s new Waffle Bite options include:

• Churro: Cinnamon-sugar coated Waffle Bites layered with dulce de leche and waffle syrup.
• Funnel Cake: Powdered sugar-coated Waffle Bites topped with cherry pie filling and whipped cream.
• Peanut Butter Sundae: Waffle Bites layered with peanut butter, chocolate drizzle and peanut butter cups.
• Chocolate Hazelnut: Waffle Bites coated in chocolate hazelnut spread and sprinkled with mini chocolate candies.

“We’re proud to team up with Dirty Dough to bring our waffles into an entirely new kind of dessert application,” said Mike DiBeneditto, CEO of Golden Waffles. “Waffles have seen explosive growth across foodservice, and it’s exciting to showcase the versatility of our formats.”

Waffles are experiencing renewed momentum across menu dayparts, from savoury sliders to over-the-top desserts, as operators look for versatile, high-margin offerings that require minimal labour. With their familiarity and endless customization potential, waffles have become a go-to platform for creative, low-lift innovation.

The Waffle Bites launch is part of Dirty Dough’s broader menu expansion, which also includes Bars, Cinnamon Rolls, create-your-own Dirty Drinks and Shakes, alongside its signature, gourmet stuffed cookies.