Fox’s Burton’s Companies is relaunching the spooky variety of its Party Rings minis after a successful debut in 2025, which brought over 200k new shoppers into the brand, and over £650k in incremental sales to the category in just eight weeks.

Launched from the 25 August, the product features bite-sized biscuits with vibrant seasonal icing in fun Halloween-inspired shapes, including bats, cats and pumpkins. 

Jo Harwood, chief sales and trade marketing officer at FBC, commented: “Halloween has turned from a one-day event into a six-to-eight-week trading opportunity in recent years. Shoppers embrace the occasion earlier and looking for affordable, fun ways to get into the spooky spirit, giving retailers an extended selling window. 

“We saw the appetite for Party Rings Trick or Treat Minis first-hand last year, so we’re excited to be bringing them back for 2026. With a proven track record of driving incremental sales and recruiting new shoppers, they’re a must-stock for retailers looking to maximise sales throughout spooky season.”

The product will be stocked in Tesco group (Inc Booker), Sainsbury’s, Asda, Waitrose, B&M retail, Farmfoods, T J Morri and Poundland, and will MRSP at the same price as in 2025 – £2.10 for a ten-pack of mini bags (10 x 21g per bag) and promo at £1.75.